Projections show that by 2053 50% of African-American households will have a net worth of 0 or less. Africa is the poorest continent with GDP of $1,860 per capita versus $49,430 in North America. African-American and African contribution to content creation, trend-making and influence has not translated into ownership and wealth-building. Vibranium aims to address this by creating a closed loop economic system that preserves the value of its members’ content, investments, and influence.

I designed a new brand identity, starting with a hand-drawn logo. I then designed and built the launch website that featured an interactive storytelling experience around the vision, receiving 10,000+ sign-ups in the first month.